POV - High Impact Digital Management

How Handy Is That provides high impact digital management for high profile individuals and organizations. I am typically engaged in circumstances where clients are attempting to attach profitable business models to their ability to aggregate attention or audience, whether this is done through marketing, or their innate popularity. Typical components I create and manage include:

Broadcaster Business Model Development: I have over a decade of real world experience in helping broadcasters and entertainers develop immediately profitable business models around their ability to aggregate audience. These may include sponsor supported technology and content, direct consumer subscription technology, merchandise/ticket packaging and technology, or a variety of other areas. We are past the point in the business cycle where simplistic metrics like traffic are adequate substitutes online for a profitable business model. 

Search Engine Marketing: The ability to target consumers by their search habits, and pay only to reach those people who actually click through an advertisement to your business represents a complete structural transformation of business model in many, many categories. The construction and management of the nuances of this kind of marketing is incredibly sophisticated. I have very deep experience in this area, and manage many clients spending into six figures a month on these programs... because the measured results are spectacular. 

Database Model Development and Execution: A key distinguishing point of the digital ecosystem is the ability to develop business value through a relationship with audience that extends over a period of time. Instead of treating transactions as individual, we see them as part of a river of business from individuals. We cluster these individuals by their value to the entrprise, and assign marketing and other resources to clusters based on their potential value. The starting point for  this is the ability to collect and manage data in a database, and I do a good deal of creation, execution, and management of technology and the resulting marketing outflows. 

Domain Acquisition: A number of organizations and individuals use me to anonymously aquire domains of value to their business. I am experienced in working with offshore domain harvesters and others in obtaining target domains securely at lowest possible cost. Similarly, I often work with client counsel to develop WIPO complaints under the UDRP to reclaim illegally squatted domains and recover them for my clients.