Budweiser Pitch Perfect Use of Digital/Social

This YouTube video is a thing of beauty.

A community hockey game suddenly invaded by an entire professional hockey experience... hundreds of fans, cheerleaders, cameras and announcers. The guys who play only for the love of the game turned into stars and overcome with emotion. Budweiser never mentions their brand outloud, but makes you want to stop everything you are doing and buy a six pack, just to thank them for making you feel this way. 

This is what it's all about. Watch it right now.