Thanksgiving Turkey from Qantas...

So, here's a lesson for marketers everywhere: If you shut your airline down to force a labor confrontation nd strand 80,000 people around the World for three days, a month later isn't the best time to start a social media campaign.

Especially if the topic is Qantas Luxury.

Who thought inviting customer feedback on a very public social media channel was a good idea?

From the Sydney Morning Herald:

@GrogsGamut tweeted: "#QantasLuxury- when the passengers arrive before the couriers delivering the lockout notices do".

@aptronym said: "Getting from A to B without the plane being grounded or an engine catching fire. #qantasluxury".

And @the-aaron-smith said: "#qantasluxury is chartering a Greyhound bus and arriving at your destination days before your grounded Qantas flight".

Social media expert James Griffin from SR7 said that by about 1pm, Australians were sending out 51 tweets a minute on the hashtag. The majority of these were tweets making fun of the idea of #qantasluxury.

A particularly brilliant individual made the Hitler parody video at the top of this post (NSFW:language). Qantas should hire him... he is the only one in this whole fiasco with a social media strategy that works.