CLICK PHASE TOTAL DIGITAL DEVELOPMENT
The challenge of digital performance (click marketing) is deploying an end-to-end solution that incorporates best practices in pre-click, at-click, and post-click marketing activities. This requires assembling a digital system that works seamlessly from advertising all the way through to landing and then conversion to an actionable client. Click Phase Total Digital Devlopment is our process for buying search and display advertising, developing landing pages, and optimizing offers and approaches in order to complete transactions online (shopping cart), or develop leads for followup (lead management).
How Handy Is That has dedicated staff to provide superior quality end-to-end services for high impact organizations developing or executing a click phase strategy. These phases include:
- Pre-click: The advertising process that delivers traffic to your landing pages
- At-click: The landing page/website experience up to conversion or exit
- Post-click: The sale and/or nurturing experience that extends to a transaction
This work is part of a well-balanced contiuum of activity. The full value of smart advertising can only be realized by a high quality conversion program that turns visitors into customers. And since relationship building in the digital sphere is a life value process, rather than a single transaction, finding and holding tight to your best clients requires a continuous nurturing and remarketing program that addresses their unique interests... with unique opportunities.
We work with best in class technology providers through our own staff to tightly integrate all phases of Click Phase Total Digital Development into one seamless program that becomes a part of our clients' total IP portfoolio and adds not only to their revenue, but also to the total value of their business.
It's important to know that we are not an advertising or digital agency in the traditional sense. We are a professional services firm that advises our clients on maximizing revenue through best practices, and provides digital media buying, landing page services, and other components of development as part of our total relationship. For many of our clients, not only does this lead to superior business results, but reduced marketing costs as well.
If your business substantially relies on the digital ecosystem to deliver transactions or leads, we'd appeciate the opportunity to discuss the way we work, and how it differs from digital advertising agencies.
Please email Brian Glicklich anytime or call 818-444-7160.